Digitalization and Innovation
As we pursue our strategic goals, we aim to create impactful results by prioritizing people, giving importance to both customer and employee experiences, providing data for decision-making processes, and leveraging modern technologies effectively and efficiently. In line with this vision, we are implementing the ISO 27001 Information Security Management System to ensure information security, complementing our ongoing digitalization efforts.
Mobile Applications
With the launch of the Akasya and Akbatı mobile applications in 2019, we introduced a new feature to our marketing activities, enhancing interaction through online campaigns, games, and interactive applications and contributing to customer satisfaction and loyalty. With the application downloaded on smart mobile devices, we have introduced discounts and campaigns for special occasions.